“In contemporary commercial buildings, the sign and display systems of the ground floor are typically designed differently from those of the upper floors; in particular, ground‑floor sign supports are usually not repeated identically at higher levels, or they are replaced by lighter, recessed and visually minimized solutions. The repetition of identical horizontal brackets at the first, second and third floor levels, with the same type, size and alignment, conflicts with both façade aesthetics and the fact that wind loads increase with height, thereby reinforcing the impression that these brackets are part of a later, uniform alteration rather than the original architectural design. Under normal circumstances, installing upper‑floor brackets that are visually and structurally identical to a ground‑floor sign support would not be expected from the perspective of architectural appearance or sign engineering.”