Here are the key points in English, in bullet form, for each format.

1. News ticker (scrolling text) – ethical rules

• Use it for brief, factual information (headlines, traffic, weather, markets, short alerts).
• Always indicate time clearly if the event is from the past (e.g. “YESTERDAY”, “EARLIER TODAY”).
• Do not label old information as “BREAKING” or “LIVE”.
• Avoid emotional or promotional language (no “historic”, “magnificent”, “glorious” in straight news).
• Keep wording neutral and concise; focus on who–what–where.
• Make sure the text is readable (enough contrast, size, speed).
• Clearly separate news ticker from advertising or sponsored content.

2. Lower third – ethical rules

• Use it to show the person’s name, title, and a short, factual headline.
• Headline must match what is actually being said or shown.
• Do not insert opinion or propaganda into the lower third.
• If the footage is not live, avoid “LIVE” labels or present tense that misleads.
• Keep graphics simple so they do not distract from the content.

3. Breaking news strap – ethical rules

• Reserve it for genuinely urgent, unexpected and important events.
• Remove the strap once the event is no longer “breaking”.
• Do not use red “breaking” graphics to boost ratings for routine or old stories.
• Provide at least one clear factual sentence: what happened, where, when.
• Correct or update the strap quickly if information changes.

4. General rules for all on‑screen text

• Always be accurate and verifiable.
• Clearly distinguish news, commentary and advertising.
• Never hide the time of an event to create a false “now” impression.
• Prioritise public interest: information that helps viewers make decisions.

İstersen şimdi özellikle “news ticker” için 3 etik ve 3 etik dışı İngilizce örnek cümleyi de ayrı ayrı yazabilirim.